New in-app features offers maps to go while on the go
ViewRanger is adding new features to its award winning ‘adventure app’ which delivers GPS navigation, mapping and location-based content to outdoors enthusiasts worldwide.
ViewRanger offers an unrivalled selection of free open source mapping. The new features, which are now on Android and are awaiting approval from Apple, now make it easier to access ViewRanger’s range of premium topographic mapping while on the move. The update also comes with features making it easier to share recorded tracks of your outdoor adventures and to create conversations with your friends around those trips.
“Our users want to share their routes and adventures. If someone recommends a good dirt trail or hike they want to see quickly where it is, how long it will take and what other trails are nearby.
“The new ‘maps-with-route’ feature will allow the easiest and fastest download of the relevant topographic map tiles for a specific trail. Detailed topographic mapping is available across more than 22 countries and this helps users get exactly the maps they need whenever they need them.”
With more than 1 million installs and a global user base, the social networking aspect of sharing favourite trails and location-based information makes ViewRanger the place to go to get the local knowledge on the best trails in any region, as Craig explains.
“We are facilitating trail sharing further with the new ‘TripStories’ feature which allows you to comment on and ‘like’ recorded GPS tracks created by your friends, in a similar way to photo-sharing social tools. With our media integration of GPS tracks with services such as Twitter and Flickr, these tracks are an awesome way to share your outdoor adventures.”
Alongside more than 400 brands, there are also increasing numbers of individuals who self-publish on the platform and earn revenue from outdoor pursuits. Craig sees this as a growing trend.
“ViewRanger’s open publishing platform enables any content owner or local expert, anywhere in the world, to create, share, and publish detailed, media rich, interactive trail guides. It is up to the publisher whether they choose to share their trail guides for free or they can choose to publish paid-for guides which consumers can purchase via in-app transactions on their smartphone.”
ViewRanger’s popularity has soared over the last twelve months, topping the app navigation charts in over 20 countries.
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Notes for Editors follow
Media contact for Augmentra/ViewRanger: Nina Beadle/ Victoria Ellis, Holdsworth Associates PR consultancy, Tel: 01954 202789, email: Nina@holdsworth-associates.co.uk, www.holdsworth-associates.co.uk
About ViewRanger http://www.viewranger.com
ViewRanger is a UK based Outdoors Navigation mobile app specialist, it launched its first product in 2006. Every version of the app includes global mapping that can be stored offline and today there is a user community in over 80 countries.
Additionally in most European countries, USA, Canada and New Zealand the app can be upgraded to run full topographic mapping. The apps comprehensive feature set, its proven reliability and detailed mapping means that it is used by many Search & Rescue teams in UK, Ireland, USA & Canada.
The global community of ViewRanger users store and share their adventures using the app and the web based tools at www.my.viewranger.com. Over 300 official bodies, like Tourist agencies, book publishers, hotels and magazines also use the service to digitally deliver their expert trails for walking and cycling to smartphones.