New SureFlap microchip pet door for big cats and small dogs at London vet show

Demand is high for the new SureFlap Microchip Pet Door – specially designed for small dogs as well as larger cats – with hundreds of advance orders placed before it was launched. The company has found that pet owners are particularly receptive to purchasing SureFlap products from their vet as it helps to reduce stress by restricting access to intruders, so they are keen to demonstrate the new Pet Door to vets on stand J40 at London Vet Show.

Reliability is a key feature of SureFlap products. The new door has been built with a curved polycarbonate door and strong hinges to withstand the attentions of the most persistent would-be intruder. Two independently sprung locks prevent the door twisting even when an intruder pushes hard against one corner, which is a common tactic, and double magnets hold the door securely in place.

SureFlap’s industry-leading microchip reader, located within the tunnel, has also been improved for the larger pet door.

Dogs create new challenges for a fixed microchip reader so the range has been further increased to accommodate the wide variety of nose-to-chip distances found in dogs of different breeds.  It will also detect pets as they approach the door from any direction. Over-specification ensures that the pet door operates reliably where pets have older or migrated microchips.

The pet door also incorporates new features that customers have said would be useful such as the curfew mode, which allows pet owners to specify the times at which the door is locked or open; ideal for keeping a pet indoors overnight. The settings are controlled like an alarm clock and shown on an integral display screen at the top of the product.

For non-microchipped pets, the pet door also comes with a specially designed, lightweight RFID collar tag. Although the company advocates microchipping, this new functionality was added to give the product a wider appeal.  It also means that visiting pets can also be given temporary access very easily.

SureFlap’s use of patented OnTuneTM technology enables the new pet door to be incredibly energy efficient. It runs on 4 C Cell batteries, which last for up to 12 months with typical use, eliminating the requirement to run a mains connection to the door, or to frequently change the batteries.

As before, customers don’t need to worry about what type or brand of microchip their pet has. The SureFlap Microchip Pet Door is compatible with all international formats of identification microchip; including all 15 digit (FDXB), 10 digit (FDXA & Trovan Unique) and 9 digit (AVID-encrypted) microchips.  It also works well with the recently introduced mini microchips.

The SureFlap Microchip Pet Door is available to order (from October 2012) and vets are encouraged to visit the SureFlap stand J40 at the London Vet Show to see the new product in action.

Written by Victoria Ellis

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